Empowering Businesses Through Franchising
Over 2,000 pages of franchise documentation were transformed for Yotel, restructuring and creating a detailed catalogue of operational procedures for both online and print formats. Below, you’ll find a selection of document samples, each showcasing cohesive layouts crafted in alignment with Yotel’s brand guidelines.
Photography Courtesy of Yotel
Key Achievements
Enhanced Brand Consistency: Revamped and optimised over 2,000 documents to ensure brand compliance, supporting Yotel’s cohesive brand identity across all franchise materials for international expansion.
Cross-Department Standardisation: Standardised franchise documentation across key departments (Brand, HR, PR & Social, etc.), streamlining processes and aligning teams for a smooth global rollout.
Improved System Usage & Compliance: Developed Standard Operating Procedures (SOPs) and instructional materials, enhancing system usage and ensuring compliance across employee operations.
Efficient Project Management: Established a detailed project schedule to meet deadlines and crafted updated brand guidelines for Yotel’s design team, facilitating clear project goals and consistent branding.
Uniformity in Franchise Documentation: Collated and reformatted documents across Brand, Development, HR & Crew, PR & Social, Sales and Marketing, and Technical Services, ensuring uniformity and readiness for business expansion.
Technical Skills Used: Photoshop, InDesign, Microsoft Word, Microsoft Excel.